project

LATINN A/W 2016

collection promotion

The Challenge

Final Exam Project 2015. – Latinn

I created this project as my masterpiece for my Multimedia design education. I spent 3 month at this small company in Aarhus as an intern and I enjoyed this period of my life. Therefore, it seemed obvious to work with them on my final project.

Latinn is a small fashion business since 2014, they are selling shoes and accessories for women. My challenge was to create a campaign for them to make them better known on the market.

The Solution

I created a campaign called “City Smile” that symbolize the brand´s connection with Aarhus since they are proud of established the company here. I launched a landing page with a small new collection, including a digital catalogue, new merchandise, and a video what we uploaded it on YouTube.

This project came with a new challenge, I had to become the model on the pictures and on the video.It was a new experience for me. It was also interesting to follow the brand´s style but to bring something new that would fit in.

CHECK OUT THE ONLINE CATALOGUE HERE!!

(by clicking on the icon)

 THE CAMPAIGN VIDEO

The story is to follow around the feather in Aarhus and to introduce the diffrent products of Latinn.

SONG: NOAH – OVER BYEN

THOMAS ZINK JENSEN

Founder – CEO hos Quick Action AP

Photographer of Latinn project