project
LADY LICORICE
layout design and visual identity
The Challenge
Group project – the campaign for the company Licorice International.
We had to create a concept for the company to introduce their product all over the wold.
The campagne was directed to the women with high income, age 35+, love for the quality licorice, form the big european and american cities.
The Solution
We created a new collection specially designed for the target group but also we used the symbols of the big cities. By these two focus points become our main concept.
The project contained:
1.Visual identity for the company
2.Campaign website
3.Simple database
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