project

LADY LICORICE

layout design and visual identity

The Challenge

Group project – the campaign for the company Licorice International.

We had to create a concept for the company to introduce their product all over the wold.

The campagne was directed to the women with high income, age 35+, love for the quality licorice, form the big european and american cities.

 

The Solution

We created a new collection specially designed for the target group but also we used the symbols of the big cities. By these two focus points become our main concept.

The project contained:
1.Visual identity for the company
2.Campaign website
3.Simple database