FREELANCE project

JOE PETERSBURGER PHOTOGRAPHER

 VISUAL IDENTITY AND WEBSITE LAYOUT Design

The Challenge

Joe Petersburger is a photographer for National Geographic and also a motivational trainer. The task were to redesign his previous website and create a better user friendly interface.

He provided the logo design so it could have been the base of the visuals but the site had to contain a web shop for his prints and also a platform to inform the user about his events and offers.

 

The Solution

The main colours was chosen based on the logo and the gray colour is used to put the focus on the bright colours of the photographs.

When the visuals were created, it was important to choose a font which can support Hungarian letters as well and something which is easily readable in any size.